My experience in the advertising industry has allowed me to work across multiple brands, as a result–I am capable of creating artwork geared towards your goals; whether it’s making sales for your product or building your brand.
Healthcare Digital marketing
I am currently a Media Analyst/Strategist in the Paid Social marketing department for the Solve(d) team working on pharmaceutical brands.
Fashion retail marketing
I had an amazing opportunity to work as an Associate Media Manager for fashion retail brands such as Kate Spade and HBC at the marketing agency, 360i. I was responsible for planning, executing and monitoring ad campaigns on social media platforms. I compiled weekly insights reports and monthly brand aggregates and presented recommendations to clients based on my findings.
Häagen-Dazs Rebranding Campaign
I collaborated on a 6 person team conducting market research to identify Häagen-Dazs brand’s key problems amongst its target audiences and constructed strategies for improvement. We developed key insights through industry research, trends, identifying target customers, in-person interviews, survey creation, and distribution. We presented a media campaign implementing solutions addressing the brand’s key problems. I also acted as Creative Lead, responsible for building all advertising assets including a new slogan, billboards, magazine inserts and a motion graphics commercial.
Mockup luxury magazine cover and centerfold for an interior design company featuring elegant use of typography, photo manipulation, and warm colors to tie together luxury fall decor collection.